Seasalt is the household name — a brand that grew out of a Penzance workwear company in the early 1980s and turned its heritage of sturdy fisherman's smocks and oilskin coats into a national high-street presence. The current range is wider than the heritage suggests — printed dresses, brushed knits, lightweight summer linens — but the original DNA is still the most defensible part of the collection. The waxed cotton coats, the heavyweight knitwear, the Sailor and Captain stripes: those are still made the way they were designed, and they last a decade.
Finisterre, based in St Agnes since 2003, occupies the technical end of the Cornish clothing market. Founded specifically to make better thermal layers for British surfers, it now covers the full range from wetsuits to organic cotton tees, with strong B-Corp credentials and a cult following in the surf scene. Their flagship store in St Agnes village is a destination in itself for anyone interested in serious outerwear; the wider stockists across Cornwall carry the more accessible end of the range.